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Support Your Performance
We’re on a mission to help everyone achieve optimal vitality. With natural, science-backed Swiss nutritional products, we help you reach your full potential in body and mind.
Daily nutrition
Vitality starts here
Natural, Swiss nutrition products that are high-quality, traceable, and backed by science. Boost your energy, support your immunity, and get more from life with targeted nutritional support.
plant power
Plant-based power
Clean, plant-based sports nutrition for women who want strength, balance, and confidence in the gym and beyond. High-quality, vegan protein supports you, while you chase your goals.
Sports nutrition
Built to perform
The same powerful formulas trusted by elite athletes—now in your corner. Push your personal best with evidence-based sports nutrition, containing effective ingredients in research-backed dosages.
Healthy hydration
Replenish the right way
Sweat depletes your body’s water, vitamins, and electrolytes. Replenish and restore the right way—without added sugar, caffeine, or artificial ingredients.
Innovation
Partnering with dsm-firmenich
We've partnered with a world leader in science-backed, innovative ingredients, ensuring all of our products meet high standards for quality, traceability, and performance.
Latest news & insights
up4™ joins dsm-firmenich Long Course Weekend as Official Nutrition Sponsor
Press release
MARCH 19, 2026
up4™ is proud to be the Official Nutrition Sponsor of the dsm-firmenich Long Course Weekend in the Netherlands.
This exciting three-day sporting event combines a vibrant festival atmosphere with th...
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A new innovation in Vitamin D science
Innovation
JULY 04, 2025
1-in-2 of the world's population has low Vitamin D3 levels. Standard supplements can take months to work, but ampli-D® is an innovative formulation, backed by science and changing this status quo. ...
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The fueling strategy revolutionising endurance sports
Innovation
SEPTEMBER 26, 2025
Elite cyclists are rewriting the rules of endurance by changing how they fuel. This article explores the science behind the high-carb revolution, how combining glucose and fructose powers record-br...
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